Accelity Marketing was a welcomed addition to our 21st Annual Spring Cleanup last year. Their team organized their own cleanup location and their dedicated staff members took charge in doing their part to make our Milwaukee River swimmable and fishable for future generations.
A lot has changed in the last 48 hours. We now face new threats and challenges to our waterways, and our efforts to achieve swimmable, fishable rivers for future generations will need to be stronger, strategic, and more present than ever before. The good news is we have a place to start: our shared love of rivers. And as we move forward to face these new threats head-on, we look to our rivers to guide us.